At Hard Rock Hotel Malta, digital is more than visibility — it is about turning attention into action, experiences into bookings, and great campaigns into measurable commercial results.

We are currently looking for a commercially driven Digital Marketing Manager to lead our digital acquisition and revenue strategy across the hotel and its F&B, wellness, and retail outlets.

🎯 YOUR MISSION

Take the lead on our digital commercial strategy, driving direct bookings, revenue, and return on investment across digital channels while continuously finding smarter ways to connect our audiences with the Hard Rock experience.

📌 WHAT YOU’LL DO

Lead digital acquisition and revenue strategy across the hotel, F&B, wellness, and retail outlets
Drive measurable revenue growth and increase direct bookings across digital channels
Work closely with Revenue, Sales, and Marketing to deliver a strong commercial-first digital strategy
Manage and optimise digital advertising, PPC, email marketing, and other acquisition channels
Oversee OTA content and ensure digital presence is accurate, engaging, and commercially effective
Manage traditional SEO alongside emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
Monitor campaign performance, conversion rates, ROI, and other key digital performance indicators
Translate data and performance insights into clear actions and commercial opportunities
Manage retained and project-based external agencies, ensuring performance, accountability, and value
Lead agency RFP and procurement processes when required
Use AI and emerging technologies to improve workflows, increase efficiency, and scale digital output
Stay ahead of digital trends, algorithm changes, consumer behaviour, and new technologies

💡 WHAT WE’RE LOOKING FOR

Strong experience in digital marketing, digital acquisition, performance marketing, or a related commercial role
A clear commercial mindset with experience driving revenue, conversions, and ROI
Strong knowledge of PPC, digital advertising, email marketing, SEO, and digital analytics
Understanding of emerging search strategies, including AEO and GEO
Demonstrable experience using AI tools to improve workflows and digital marketing output
Experience managing external agencies and digital partners
Strong analytical skills with the ability to turn performance data into commercial action
Leadership capability and readiness to line-manage
A proactive, self-starting approach with the confidence to identify gaps and implement solutions
Ability to remain calm, analytical, and professional in a fast-paced hospitality environment
Strong collaboration skills and the ability to work effectively across Revenue, Sales, Marketing, and Operations
A Master’s degree in Marketing, Business, or a related commercial field would be considered an asset but is not essential

🎁 WHAT’S ON THE TABLE

A key commercial role within one of Malta’s most exciting lifestyle hotels
Competitive package aligned with experience
The opportunity to shape and influence the hotel’s digital growth strategy
Career growth opportunities within Hard Rock and db Group
A dynamic, high-energy workplace built around music, lifestyle, innovation, and excellence
Team member benefits across Hard Rock, db Group, and partner brands

🔥 READY TO TURN CLICKS INTO BOOKINGS?

Bring the strategy, challenge the algorithms, drive the numbers, and help take the Hard Rock Hotel Malta digital experience to the next level.

Apply now and join the show at Hard Rock Hotel Malta. 🎸

About Us

The db Group has grown from a family-run business into Malta’s foremost corporate player in the tourism, hospitality & leisure sector, and beyond. In the 1980s, Silvio Debono, the Group’s founder, operated a small guesthouse. Today, as db Group Chairman, he sits at the helm of the largest operation in Malta.Over the last four decades the Group has forged strategic relationships with a range of global players including Hard Rock Café International, Starbucks, the Accor Hotel Group, and RIU Hotels & Resorts.As a result, we accumulated invaluable business acumen and operational experience. This track record has enabled us to establish our very own unique brand, db Hotels + Resorts, driven by the fundamental principle of excellence in everything we do. Year-on-year, the Group won a number of prestigious global awards, positioning it at the forefront of the Maltese hospitality and catering industry.In due course, and prudently, the Group diversified its core operations, taking in contract catering, healthcare, and property development under its wing.

Hard Rock Hotel - Digital Marketing Manager

Job Description