Calamatta Cuschieri Moneybase is one of Malta's largest financial services firms that pioneered the Maltese financial services industry as early as 1971. With a philosophy to consistently service clients in an honest and personalised manner, we have moved from strength to strength, gaining an excellent reputation along the way.

Moneybase is a multi-award-winning finance platform that allows individuals and businesses to easily manage all their financial needs, from daily payments and investments to treasury and wealth management. Moneybase forms part of the Calamatta Cuschieri Moneybase Group, which pioneered local financial services in 1971. The group employs over 200 people from over 30 countries around the world, with Assets Under Management and Administration of over €3 billion.

As Malta's largest homegrown Fintech, Moneybase is reshaping financial services by offering a comprehensive platform that integrates investments, payments and card services for individuals and businesses alike. We are here to make money simple and committed to offering great customer service, user-friendliness, and innovative solutions that position us as a preferred choice for comprehensive financial management.

We are seeking a Digital Marketing Manager, Google Ads certified, to own our digital marketing function end to end - setting up, tracking and optimising campaigns across paid channels, and driving continuous improvement of the website. The role reports to the Head of Marketing and works closely with the Content and Social Media Manager to keep paid and organic activity aligned.

Key Responsibilities

Plan, set up, run and optimise digital marketing campaigns across Google Ads, paid social and other digital channels
Own tracking and measurement: implement and maintain tagging, conversion tracking and attribution across all campaigns
Monitor campaign performance and optimise for cost per acquisition, ROI and other agreed KPIs
Manage the digital marketing budget across channels, reallocating spend based on performance
Own website performance — page speed, conversion rate, SEO and user journey — working with developers where needed
Build and maintain website pages and landing pages directly, reducing reliance on development resource
Run A/B tests on campaigns and landing pages to improve conversion
Report on digital performance to the Head of Marketing and wider team, with clear, actionable recommendations
Stay current with Google Ads, SEO and web platform developments, and apply best practice
Work closely with the Content and Social Media Manager to align paid and organic activity

Experience & Education Requirements:

Tertiary level education in Marketing, Digital Marketing or a related field
Minimum 3-4 years' experience in a digital marketing role, with hands-on Google Ads campaign management
Current Google Ads certification required; Google Analytics certification an asset
Experience building and maintaining websites (e.g. WordPress, Webflow or similar) required

Skills Requirements:

Strong analytical skills; comfortable working with GA4, Google Ads and a reporting tool
Working knowledge of SEO, conversion rate optimisation and basic HTML/CSS
Experience managing paid budgets and reporting on ROI
Detail-oriented and comfortable operating in a fast-moving, resource-lean environment
Able to build and edit web pages hands-on (no-code/low-code platforms acceptable)

What we offer

Health Insurance and fitness allowances
Study Leave
Fully paid sponsorship schemes for further studies
Exposure to the very latest technologies
Opportunities for career growth
Variable bonus linked to KPI

Visit www.moneybase.com or www.cc.com.mt to see more about our company

All Applications will be acknowledged and treated with maximum confidentiality

Reference: CCMT05328

Digital Marketing Manager

Job Description