We are currently seeking an experienced and dynamic Media Team Lead to join our rapidlyexpanding Media team. In this role, you will play a pivotal role in driving user engagement, leveraging data-driven strategies and maximizing the potential of our top media sources, with a strong focus on affiliate and comparison site performance across paid social andemerging channels. Key Responsibilities:

Lead and inspire a team of Media Buyers within a dynamic and fast-paced environment
Strengthen, maintain, and cultivate relationships with various channels through effective leadership and communication
Utilize data analysis to identify opportunities and drive strategic initiatives for the team
Guide and motivate the team to achieve and surpass monthly targets for expenditure and revenue
Foster collaborative partnerships with internal stakeholders to enhance productivity and results
Oversee media buying strategy across programmatic, mobile/app, paid social, and direct channels, not limited to search
Lead paid social strategy across Meta, Snapchat, X, Reddit, Telegram, and emerging platforms, driving scalable acquisition through data-driven optimization
Forecast, allocate, and manage paid media budgets across platforms and geographies to maximize ROI/ROASEvaluate and onboard new DSPs and mobile media sources to diversify traffic beyond existing channels
Own mobile app campaign performance (installs, in-app events, ROI) alongside web-based acquisition, including native in-app advertising formats.
Own the end-to-end lifecycle of high-volume affiliate and comparison site campaigns, from strategy, creative, and launch through to scaling and optimization, whilenavigating platform compliance and certification/whitelisting requirements
Define and monitor KPIs, driving continuous optimization through structured A/B testing and creative iteration

Requirements

Proven track record of at least 2 years in a managerial or team leadership role, showcasing exceptional organizational and motivational skills
Minimum of 4 years of experience in media buying, with demonstrated experience working affiliate or comparison site traffic specifically, prior in-house experience at an affiliate business is required
Experience working within a regulated or high-compliance vertical (e.g. gambling, sports betting, crypto) with a solid understanding of certification, whitelisting, and platform compliance requirements
Strong working knowledge of paid social platforms (Meta, X, Snapchat, Reddit, Telegram, or similar), including compliance/certification processes for regulated verticals
Hands-on experience with native app marketing, mobile app install (UA) campaigns, in-app event tracking, and native ad formats, not solely web/desktop campaign experience
Working knowledge of MMPs (e.g. Apps
Flyer, Adjust, etc) for mobile attribution and app performance measurement
Experience managing budgets against ROAS/ROI targets across multiple markets
Proficiency in data analysis and a keen attention to detail, with the ability to derive actionable insights to inform decision-making
Experience in the US market – advantage

Media Team Lead

Job Description