Responsible for global marketing and commercial development of Beluga Vodka, Oyster Gin, and upcoming premium spirits, driving brand growth, portfolio development, market positioning, and commercial performance across international markets.

Need for Position

The Marketing Director & Premium Portfolio Business Lead is responsible for the overall marketing strategy and business development of the Company’s premium and super-premium spirits portfolio, including Beluga Vodka, Oyster Gin, and upcoming premium spirits.

The position combines strategic marketing leadership with commercial responsibility for the Premium Portfolio, ensuring strong brand positioning, portfolio growth, market development, sales support, and alignment between marketing and business objectives.

The position leads the Company’s core marketing functions, including Trade Marketing, Brand Marketing, Product Marketing, and POSM, and works closely with Sales, Regional Directors, and other functions to ensure effective execution of the global portfolio strategy.

Essential Duties

(1) Develop and implement the global marketing and commercial strategy for Beluga Vodka, Oyster Gin, and upcoming premium spirits in line with the Company’s overall business strategy and growth objectives.

(2) Lead the strategic development of the Company’s Premium Portfolio, including portfolio positioning, brand architecture, market priorities, channel strategy, commercial opportunities, and long-term growth plans.

(3) Define the long-term marketing and business vision for the Premium Portfolio in collaboration with the CEO, senior management, and business owners.

(4) Lead the development of annual marketing and business plans for Beluga Vodka, Oyster Gin, and upcoming premium spirits, including objectives, budgets, resource allocation, KPIs, timelines, and commercial targets.

(5) Lead and manage the Company’s core marketing functions, including Trade Marketing, Brand Marketing, Product Marketing, and POSM, ensuring clear objectives, effective collaboration, and achievement of business goals.

(6) Develop and execute integrated marketing and commercial strategies across on-trade, off-trade, e-commerce, Duty Free, Travel Retail, and other distribution channels.

(7) Drive the growth and development of Beluga Vodka, Oyster Gin, and upcoming premium spirits, identifying opportunities for market expansion, distribution growth, portfolio development, new channels, and commercial partnerships.

(8) Oversee the development and execution of brand strategies and annual brand plans, ensuring strong positioning, awareness, visibility, consumer engagement, and commercial performance.

(9) Lead the development and execution of Trade Marketing strategies and activities to support sales, distribution, customer acquisition, brand visibility, and commercial performance.

(10) Lead the marketing strategy for e-commerce, Duty Free, and Travel Retail channels, supporting portfolio growth, brand visibility, consumer engagement, and commercial performance.

(11) Ensure consistent implementation of brand identity, positioning, guidelines, and premium brand standards across all markets, channels, customer touchpoints, and marketing materials.

(12) Direct the planning, execution, and evaluation of integrated marketing campaigns, activations, promotions, events, digital activities, trade marketing initiatives, and other programs supporting the Premium Portfolio.

(13) Monitor portfolio and marketing performance using sales data, KPIs, consumer insights, market intelligence, profitability indicators, and other relevant metrics, and implement corrective actions where required.

(14) Conduct regular market research, competitive analysis, consumer analysis, and industry monitoring to identify trends, opportunities, risks, and emerging consumer behaviors relevant to the Premium Portfolio.

(15) Develop market-specific marketing and commercial strategies, adapting global portfolio and brand strategies to local market requirements, regulations, cultural factors, and consumer behavior.

(16) Identify and develop new business opportunities for Beluga Vodka, Oyster Gin, and upcoming premium spirits, including new markets, channels, customers, distribution opportunities, partnerships, and portfolio extensions.

(17) Prepare and manage the Global Annual Marketing Budget, coordinate the preparation of POSM and Export Marketing Budgets, and supervise the execution and performance of marketing investments throughout the fiscal year.

(18) Optimize marketing and portfolio investments based on commercial performance, market potential, profitability, and return on investment.

(19) Lead negotiations and manage relationships with external agencies, suppliers, contractors, distributors, commercial partners, and other strategic business partners where relevant to the Premium Portfolio.

(20) Ensure effective execution of contracts and commercial agreements with external partners, including compliance with agreed terms, budgets, deliverables, quality standards, and timelines.

(21) Lead, manage, and develop the marketing team, including setting objectives and KPIs, monitoring performance, providing guidance and feedback, delegating responsibilities, and supporting professional development.

(22) Ensure effective coordination between Trade Marketing, Brand Marketing, Product Marketing, POSM, Sales, Regional Directors, and other internal functions to support portfolio growth and commercial objectives.

(23) Work closely with senior management and key internal and external stakeholders to ensure alignment between marketing strategy, portfolio strategy, sales objectives, and overall business priorities.

(24) Prepare and present regular reports to the CEO, senior management, and business owners covering marketing performance, portfolio performance, KPIs, budgets, campaigns, market development, commercial opportunities, and strategic progress.

(25) Ensure continuous improvement of marketing and portfolio strategies, processes, tools, and capabilities based on market developments, performance data, consumer insights, and industry best practices.

(26) Ensure that all marketing and commercial activities comply with applicable laws, regulations, industry requirements, and the Company’s internal policies, particularly those applicable to alcoholic beverage marketing and sales.

(27) Perform other duties and responsibilities as assigned by the Company.

Minimum Requirements

(1) University degree in Marketing, Business Administration, Management, Economics, or a related field.

Experience Required

(1) Minimum 10 years of professional experience in marketing, brand management, commercial management, or a related field, preferably within the alcoholic beverages, premium spirits, luxury, or FMCG industries.

(2) Minimum 4 years of professional experience in the alcoholic beverages industry, preferably in premium or super-premium spirits.

(3) Minimum 5 years of experience in senior marketing, commercial, brand, or business management positions with responsibility for strategic and commercial activities.

(4) Proven experience developing and executing global or multi-market marketing and commercial strategies for premium or super-premium brands.

(5) Proven experience in portfolio management and business development, including brand positioning, market expansion, channel development, distribution growth, and commercial opportunities.

(6) Proven experience managing marketing functions covering Brand Marketing, Trade Marketing, Product Marketing, POSM, e-commerce, and/or Duty Free / Travel Retail.

(7) Proven experience developing and managing annual marketing plans, budgets, KPIs, marketing investments, and performance reporting.

(8) Proven experience managing significant marketing budgets and optimizing investments based on commercial performance and ROI.

(9) Strong experience managing external agencies, suppliers, contractors, distributors, and strategic business partners, including negotiations and contract management.

(10) Proven experience leading, managing, and developing marketing or commercial teams, including responsibility for KPIs, performance management, delegation, and professional development.

(11) Proven experience developing brand strategies, integrated marketing campaigns, trade marketing activities, digital marketing, consumer activations, and market-specific initiatives.

(12) Strong understanding of premium and super-premium spirits, brand positioning, portfolio management, consumer behavior, distribution models, trade marketing, e-commerce, Duty Free, Travel Retail, and international markets.

(13) Experience working in an international and multicultural environment is required.

Professional Skills and Competencies

(1) Strong strategic, commercial, and marketing leadership skills.

(2) Strong portfolio management and business development capabilities.

(3) Strong knowledge of premium and super-premium spirits and alcoholic beverage marketing.

(4) Strong brand management and brand positioning capabilities.

(5) Strong understanding of Trade Marketing, Brand Marketing, Product Marketing, POSM, e-commerce, Duty Free, and Travel Retail.

(6) Strong financial and analytical skills, including budgeting, forecasting, KPI management, profitability analysis, ROI, and resource allocation.

(7) Excellent leadership, team management, coaching, and professional development skills.

(8) Strong negotiation, agency management, stakeholder management, and relationship-building skills.

(9) Excellent communication, presentation, and strategic planning skills.

(10) Strong project management skills and ability to manage multiple markets, teams, agencies, budgets, and priorities.

(11) Data-driven approach with strong commercial awareness and ability to translate market and consumer insights into effective marketing and business strategies.

(12) High level of accountability, initiative, creativity, business judgment, and ability to operate effectively in an international environment.

Language Requirements

(1) Fluent English is required.

Marketing Director

Job Description